Atlantic

Brand & Identity

Strategy, Tone of Voice, Brand, Design, Development

2025

A brand for Europe's first believers

Into the Unknown

Atlantic is a Berlin-based pre-seed firm that's been writing first checks in Europe since 2013, with early bets on SoundCloud, GetYourGuide, Choco, Wandelbots, Clue and Again.

After more than a decade as Atlantic Labs, the team came to us ready to evolve. The fund had sharpened its thesis around AI & Data, Climate & Energy, Industrial & Robotics, and Space & Security, and the brand needed to catch up to the conviction.

Brand Strategy, Logotype, Colors

Strategy gave us our anchor: the hero's journey across the Atlantic. From there, Into the Unknown, a platform built on curiosity, conviction, and the long crossings VC actually rewards.

The logotype reads closer to a transmission code than a wordmark, and the palette finally gives Atlantic an identity as sharp as its thesis.

Charting The Unknown

BRAND SYSTEM

Two devices give the brand its texture. The pixel map behaves like ocean currents or satellite terrain, a flexible layer that shifts with context.

The spider is a set of converging lines anchored to a single horizon point, a quiet nod to the navigator's chart and to the idea that every founder's journey starts from somewhere specific.

BRAND APPLICATIONS

The system was built to flex across every surface the team actually uses: social tiles, portfolio news, conference stages, event signage, name badges, keyrings, and floor-standing reports for SuperVenture and beyond. Quiet rules, loud range. A brand that holds its own without ever stealing focus from the founders it backs.

We Back The Unknown

WEBSITE

The site opens on "We are Atlantic" emerging from a pixelated field and lands the thesis with "We Back The Unknown." The homepage does the heavy lifting, establishing the platform, introducing the four focus areas, and setting tone for everything underneath.

THE PROOF

The portfolio is the proof. Over 150 first-round investments surface in a layout that does justice to the companies, with toggles between editorial spotlights and a sortable index. Founder testimonials get real weight rather than getting buried.