We brought i-D Magazine back to life in collaboration with Bedford Media.

Introducingaredesignedwebsitethatembracesavisually-drivenapproach,capturingtheessenceofi-D:astrikingimageryandcompellingstorytelling.

  • Year 2024
  • Client i-D Magazine
  • Scope Strategy, Design, Development
We brought i-D Magazine back to life in collaboration with Bedford Media.
The i-D magazine iconic logo

The homepage is designed as a news feed that provides quick access to the latest from the editorial team, including links to social media posts through embeds, encouraging users to engage and return to i-D.co daily.

The i-D magazine homepage, showcasing Charli XCX & Troye Sivan's sweat tour should have you dripping article as hero image
Hero floating promotional module featuring the Nosferatu New Trailer
Rihanna cover imagery used in the i-D editorial redesign
Mobile i-D editorial article mockup
i-D website design system components and article modules
Editorial image grid from the i-D website redesign
Editorial layout explorations for i-D magazine articles

Running on WordPress, the platform was used by the editorial team since years. We migrated the content to a new instance, running on WordPress VIP.

56k
Articles Migrated

With this relaunch, we migrated a total of 56,000 articles from the previous WordPress instance to the new platform, running on WordPress VIP.

6
Internationalized Languages

The migration of articles has been performed on a total of 6 different languages, preserving translated content, from English to Japanese.

150k
Assets Migrated

Using APIs and a custom migration script, we restructured the content to fit the new editorial system, ensuring the preservation of the i-D archive — including 150,000 media assets.

i-D article page featuring editorial image and story layout
i-D careers page with bold pink editorial photography
Mobile i-D article mockup with editorial image
i-D promotional module for a featured story

i-d.co

Scope

Strategy
Art Direction
UX Design
UI Design
Interactive Design
Web Development

Awards

Webby Awards 2025

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